Big By Definition Defining & Volumizing Mascara

A long-wearing mascara that provides fuller-looking, well-defined lashes while supporting your lash health.

Formulation Type: Volumizing

What Else You Need to Know: An ultra-black buildable mascara to instantly define and separate every lash with its multidimensional brush. Long-lasting yet easy to remove and doesn’t clump, run, or flake. Formulated and enriched with plant-based proteins and vegetable-derived waxes to smooth and condition lashes.

Clinical Results: In a use test on 20 volunteers after 21 days of use:
– 95% of women said their lashes were fully revealed, defined, and separated
– 95% of women said their lashes appeared multiplied after application
– 95% of women said their lashes were separated for a lash-by-lash effect